Qualitative+Research


 * **Background**- In Social Science[[image:researchmeth/research.jpg align="left"]]


 *  **Definition** - " Qualitative Research is a situated activity that locates the observer in the world. It consists of a set of interpretive, material practices that make the world visible. These practices transform the world. They turn the world into a series of representation, including field notes, interviews, conversations, photographs, recordings and memos to the self. At this level, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them." (Denzin and Lincoln, 2005:3) IN: Alvesson & Skoldberg, Reflexive Methodology: New Vista for Qualitative Research ( London: Sage Publications,2009)


 * **Focus** - Multiple focal points


 * **Methods to conduct Qualitative Research ( Click on the methodology and see detail pages )**

Observation Textual Analysis Interview Talk

Visual Data

** Qualitative VS Quantitative **
 * **Comparison of Quantitative and Qualitative Research**

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**Positivism VS Interpretivism ** **Sociolinguistics **
 * **Other Key Concepts**